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ATTENTION.....All Public Sector Workers

Sims Super Deals for Everyday Heroes in 2025

Drive a Suzuki voted the UK`s Most Reliable Manufacturer
         


The "Suzuki Heroes Affinity Programme," or Suzuki Affinity Scheme, offers exclusive discounts on new Suzuki cars to members of the NHS, emergency services, Armed Forces, and other key workers as a way to say thank you for their service and bravery. 

This program, supported by Suzuki UK, provides savings on a variety of models for eligible workers, who can inquire at their local Suzuki dealership to confirm their eligibility and learn more about the available offers. 

The Suzuki Affinity Scheme is a program that provides exclusive discounts on new Suzuki cars to individuals who serve in specific professions. 

It is Suzuki's way of recognising the "loyal service and bravery" of key workers, often referred to as the "community's local heroes"

New for October 2025

All New e-Vitara now added to the Affinity scheme

Save from £5302 meaning you could get the

Fully Electric e-Vitara from only £24,696


Swift

Save from £3391

Book Appointment


Vitara

Save from £5529

Book Appointment



S-Cross

Save from £5686

Book Appointment

Who Qualifies and what examples of ID are required

Please Note: Any customer with an ID without their picture on it needs to also supply a copy of a photo driving licence or passport to prove their ID. Please check these match.
We also accept wage slips or pension slips, but these MUST bear the government crest, Police or Fire Service insignia, or an NHS Trust ID, these MUST also be backed up with a photo ID driving licence or passport to prove ID

Blue Light

  • NHS Staff
  • Doctors & Nurses
  • Police
  • Retired Police
  • Fire Service
  • Retired Fire Service
  • Paramedics
  • HM Prison Service
  • HM Coastguard
  • RNLI
  • Lowland Search & Rescue
  • Search & Rescue
  • Mountain Rescue
  • Cave Rescue
  • 4x4 Response Ambulance Service
  • St Andrews Ambulance
  • St Johns Ambulance
  • Community First Responders
  • Red Cross Employees

Civil Service
Public Service

  • MoD Civil Servant
  • MoD Police
  • MoD Fire Service
  • UK Civil Servants (inc)
  • Immigration Enforcement
  • UK Visa & Passport Office
  • DVLA Swansea Staff
  • Border Force Officers
  • UK Public Sector Employees (inc)
  • Council Employees
  • Teachers

Tax Free Sales

  • NATO Personnel in UK
  • Overseas Diplomats in the UK
  • British Diplomats overseas
  • UK Military overseas

PLEASE CALL TO DISCUSS

Military

  • All serving military personnel inc.
  • British Army
  • Royal Navy
  • Royal Marine
  • Royal Air Force
  • Reserve Armed Forces
  • Military Cadet Instructors
  • Armed Forces Veterans (ex-serving)

Terms & Conditions


  • Both Griffin and Forces are part of the scheme
  • Duplicate orders may result in commission not being paid
  • Eligibility to be verified via Griffin or Forces
  • Only one car per person, per annum, living in the same household
  • Proof of ID to confirm address (Bank statement/Utility Bill dated within 3 months or full driving licence)
  • Registration in the drivers name only & non transferrable (e.g. to partner or family member)
  • The vehicle must be retained, with no change of ownership for a minimum period of 12 months from the date of registration
  • No duplicate orders (only one order to be placed via either Griffin or Forces)

if you have any doubt regarding these terms and conditions, please call us before ordering the car on 01325 384 242

What our customers say about us

Our Reviews


Google review

I have not long got my Suzuki e-vitara from here and what a great experience from start to finish, staff are friendly, polite and knowledgeable. Shout out to Vincent who was absolutely amazing throughout the whole process, answered all of my questions and did his very best to accommodatemy needs! Will definitely be back in the future and would recommend to anyone.

Jade Peters
Google review

I had a great experience at SIMS Suzuki because of the knowledge and friendliness of the sales team.

Jan Taylor
Google review

Grandson bought his first car from this Suzuki dealer Friday , service was very good from start to finish, very helpful and friendly service, salesman could not be more helpful thankyou for a very pleasant visit will be back.

Barry Parker
Google review

Great service with no pushy salesmen. I'm over the moon with my car.

Anita rymer
Google review

Great experience and a great car which was very well presented.

Tim Gill
Google review

Lots of car choices, friendly, helpful staff

Martin Weatherill
Google review

Thanku Vincent for all ur help with me buying my car. U were friendly, professional and patient. Ive experienced after sales customer services too and again cant fault the service I rec'd. Ive found everyone at Sims Darlington to be very helpful and would definitely recommend them.

Georgia Smith
Google review

Great garage, brought a car recently from them . Staff are helpful, polite and informative. Usually hate car show rooms but didn't feel pressured at all. A good experience all-round.

Chris Fixter
Google review

Second car purchased from SIMS Suzuki and with Vincent. Great customer service, best price offered for P/A - no haggling. Effortless paperwork and car ready on the day. Excellent all round. Thanks Vincent

Stewart wilson
Google review

Thanks from France ! Fast delivery !

Artur Wolf
Google review

My dad recently bought a second hand SEAT from Sims Suzuki. What a great experience from start to finish. During the sales process they were incredibly patient and accommodating, especially as my dad is hard of hearing, making sure he was comfortable and fully understood everything without ever being pushy. He did have an after sales technical issue. However, the team handled it swiftly, professionally, and with absolutely no quibbles. It is so refreshing to deal with a garage that genuinely stands by its promises and has the personal touch. Thank you to Ben for handling the sales and after sales comms, and thanks to the servicing team who picked up the car, sorted the problem, and returned it back to dad. Your efforts made all the difference.

Adine Cuell
Google
5.0
Based on 279 reviews

1.3 miles from A66
6.2 miles from A1

4.6 miles from Teesside Airport
42.5 miles from Newcastle Intl Airport

2 miles from Darlington Train Station
1.8 miles from North Rd Train Station